The development of any thing has its own development law, the hardware market is no exception, the development of China's hardware market first benefited from China's economic development, thanks to the rapid development of China's hardware industry. International mold and metal plastic industry supplier Association Secretary-General Luo Baihui said that China's hardware manufacturing industry is already the world's hardware manufacturing base, the production share of the world's hardware manufacturing accounted for more than half of China's hardware manufacturing industry is rapidly expanding the stage , This market situation for the development of the national hardware market laid the foundation, but in terms of a specific hardware market, want to be bigger and stronger, do the following three aspects of the work is essential.
Hardware manufacturing industry to be strong to do these three points
      First, to take differentiated business strategy, sub-planning, market segments, so that the formation of professional, large-scale market is the primary guarantee of market prosperity.
      To the north of China Hardware City, for example, the beginning of the market, the hardware market in Tianjin before 2005 to the old South Road Hardware City, due to historical factors it is located in the downtown area, according to the characteristics of the hardware market, that hardware The market can not be long entrenched in the city center, the study of the overall urban planning in Tianjin, location fancy near the outer ring and 205 national road side of the plot, the market can be radiation to Tianjin, the surrounding counties and coastal New District, far can be radiation Beijing, the three northeastern provinces, Hebei Province and other places, is the market's first choice.
      But as a new hardware city and how to form a complementary between the old city, and gradually grow themselves, we chose the complementary strategy, in 2006 began to the current A, B, C, D four districts to do a unified format and Planning, A, B area is the hardware electrical area, C area for the solar zone, D area for the pipeline valve area, in the latter part of the investment in many construction machinery, machine equipment operators that our city buildings spacious, Wide road, suitable for large-scale equipment access, have entered the city, we follow the requirements of the market in the A, C area on the west side of the street opened a mechanical equipment professional street, so that the four districts of the format planning and Tianjin other hardware market The difference between the positioning, the formation of the same and different complementarity effect, to the first half of 2007 four major professional wholesale market basically formed.
      Hardware industry all-encompassing, many categories of products, large steel, machine tools, small screwdriver to take, covering a wide range of industries, although now the scale of the hardware are relatively large, but can not accommodate all the hardware products, must be based on radiation business district Within the scope of economic development stage and characteristics, to take differentiated business strategy segmentation market, select the market for their own development of the hardware industry, targeted investment, the formation of its own characteristics, the formation of professional market advantage.
      Second, the unified management of shops is an important guarantee for market development.
      At present, the vast majority of the hardware market is composed of property-style shops, not property-based shops on the poor management, according to our operation in the East China market experience, the successful practice is to sell to the scattered owners of the same time, Market management companies and the owners then signed a commissioned operating contract to the owners of the stable rental income in return, commissioned operating period should be more than 5 years, unified commissioned first of all to ensure that the market can be a unified area of ​​the unified market planning, At the beginning of the investment can be based on the pattern of the market planning for a unified investment, to avoid the mixed operation of the chaotic situation at the same time, but also to promote the formation of economies of scale, so that different functional areas bigger and stronger, the formation of professional market advantages and size effect. China's northern hardware city of the current four regions and we operate the four major professional market to adapt, if there is no unified business is impossible to do. In the unified entrusted business under the premise of the management company is best to retain more than 40% of the business area, in the start of the market within two years, to promote the big brand manufacturers, the total dealer, an agent stationed in the implementation of free rent and other preferential policies To provide room for maneuver, but also in the process of market development with 40% of the self-employed area to play the role of rent policy leverage.
      Third, the strong brand is the core competitiveness of the market stronger.
      In the modern commodity types and quality convergence of the market environment, the essence of competition is the brand competition, how to form a strong brand is every enterprise, each hardware market must face, strong brand formation includes two aspects, on the one hand Is the brand's extensive awareness, on the one hand is the brand's strong centripetal force. In this area Zhejiang Yongkang and Wanquan Hardware City in the forefront.